Spirit of Speyside Whisky Festival has today (21 July, 2016) become the latest organisation in Scotland to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

WorldHost is a suite of world-class customer service training programmes that have already been used to train over 10% of Scotland’s tourism workforce. 

WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to delivering excellent customer service. 

On receiving the recognition, Pery Zakeri, Festival Manager, commented, “We are passionate about providing first class customer service and are incredibly proud to have achieved WorldHost Recognised Business status. With visitors from 37 countries visiting the 2016 Festival, we are dedicated to provide them with a warm Speyside welcome and deliver an exceptional experience for them. Not only does this help make the Festival truly memorable, but it helps to promote Speyside as a friendly and welcoming tourist destination. ”

Spirit of Speyside Whisky Festival's recognition will count towards Moray Speyside's campaign to become a WorldHost Recognised Destination, awarded to areas where 25% of businesses are WorldHost Recognised. 

Through the WorldHost Regional Destination Initiative - a national campaign being spearheaded by workforce development expert People 1st - four cities, over 70 towns and two set of islands across 12 Scottish regions will use the training to achieve WorldHost Recognised Business and Destination status by the end of 2017.

The initiative aims build on the legacy of world-class events like the 2014 Commonwealth Games and Ryder Cup, and transform customer service standards across Scotland’s visitor economy.

More information about the WorldHost Regional Destination initiative can be found at http://scotland.worldhost.co.uk

The 2017 Spirit of Speyside Whisky Festival takes place from April 27 to May 1. For further information about the event visit www.spiritofspeyside.com. Tickets go on sale from February 2017.

The Festival is active on social media – facebook.com/WhiskyFestival and @spirit_speyside on Twitter.

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