Work has begun on an expansion of The Glenlivet distillery, reinforcing the recent success and bright future for the world's largest single malt Scotch whisky.
Chivas Brothers has forged ahead with its investment into enhancing the production facilities of The Glenlivet distillery to ensure that current and future demand for ‘the single malt that started it all’ continues to be met. Work officially began on the site on 2nd September, which will significantly increase capacity.
The news follows a strong set of financial results for the year ending in June 2015 for Chivas Brothers, announced last week, with the Scotch whisky and premium gin business of Pernod Ricard recording overall growth in net sales of +3%.
The Glenlivet recorded the standout achievement for Chivas Brothers with +11% net sales growth, a result of the brand’s commitment to innovation and craftsmanship through launches such as Founder’s Reserve, the extension of the Master Distiller’s Reserve range and The Winchester Collection. The Glenlivet has successfully driven consumer recruitment and attracted Scotch connoisseurs to the brand, which has made it the largest contributor to the growth of the single malt category in the past five years (IWSR, 2014).
Today’s announcement reinforces the brand’s recent unrivalled global success selling over 1 million cases to become the world’s No.1 single malt Scotch whisky brand. The Glenlivet is also spearheading growth for the entire Pernod Ricard Single Malt Scotch whisky portfolio, with the group’s range becoming the Global No. 1.
Laurent Lacassagne, Chairman & CEO of Chivas Brothers, commented: “Today’s first step towards an expansion at The Glenlivet distillery is an historic day for Chivas Brothers as we look to continue the brand’s phenomenal triumphs across the past five years to reinforce our position as the world’s No.1 single malt Scotch whisky."