Aberdeen-based PR agency Tricker PR is celebrating following a major national award win. The company’s ‘Save Our Dram’ campaign for the Spirit of Speyside Whisky Festival picked up a Silver Award in the Best PR Tactical category at the Travel Marketing Awards 2014. Other nominees on the night included M&C Saatchi, Thomson Holidays and Virgin Holidays. The campaign has previously picked up wins at the Scottish Event Awards and Northern Star Business Awards, as well as placing highly at numerous other industry awards events including the PRCA Dare Awards.
The ‘Save Our Dram’ campaign saw Tricker PR lobbying the National Measurement Office on behalf of the Spirit of Speyside Whisky Festival to reintroduce the dram as a legal measurement of whisky in Scotland. Targeting an international audience for the first time, the ‘Save Our Dram’ campaign brought together whisky lovers worldwide to support Scotland’s national drink. Through live TV and radio broadcasts, local and national print media coverage, and extensive social media and blog activity, the ‘Save Our Dram’ campaign ensured that whisky aficionados the world over were aware of the Spirit of Speyside Whisky Festival.
Beverley Tricker, managing director of Tricker PR, says, “We were up against some stiff competition from international operators, so to come away with a silver award is an incredible achievement for the team. We work hard to produce world-class results for our clients and are incredibly proud of the ‘Save Our Dram’ campaign, which brought the Spirit of Speyside Whisky Festival to the attention of the media across the UK and the world.”
Tricker PR’s ‘Save Our Dram’ campaign has previously picked up a number of awards, including Best PR Strategy and Best Product Launch at the Scottish Event Awards, and Best Campaign at the Northern Star Business Awards. The campaign received a commendation at the Event Awards, and was highly placed at the Scottish Creative Awards and PRCA Dare Awards.